Week 1: Philips – Carousel Cinema ad

Promotional work for Philips cinema home screen by Adam Berg. It looks great, nice and creepy the way it grabs your attention and holds it to make the sale. It was deceptively simple to make; hold actors in odd positions, sometimes with cables, then add glass, muzzle flashes and other CGI elements to bring it home. Here is a video of how they made it:

What I like about this is it drives home the idea that extraordinary things can be made with ordinary materials and situations. I think it’s important for future filmmakers to keep this in mind. Doing more with less instead of spending a massive budget on effects and hoping it distracts from the lack of story. In this case we are merely visiting a surreal scene and that is enough.

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