This is the idea I came up with for our group project. Somebody else is actually designing the logo but I like to explore so this is what I did.
I really like simple logotypes. For this I just used Myriad because it is sans serif and thus matches the clean lines we are going for with our HUD symbols and iconography. I also took into account the fact that if this were a real project we would be pitching it to higher-end auto makers and sedan owners, where the voice technology we need already exists. That crowd is less impressed by eye-candy graphics and more likely to react positively to something that is refined and elegant in design. In line with this thinking I also brought down the top two vertices of the ascender on the letter K to make things uniform. I also slightly rotated the light above the letter i to imply the motion associated with driving and a turning wheel.
There is a difference between designing to impress other designers and designing for your clientele. It’s great to win awards, but the real goal is successfully communicating with your potential clientele and that’s why simplicity is so important.
Eric Chamberlain 